Photography Newsletter

keepin it real | Boulder photographer

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I'm Jenni!

Your new BFF + Business Coach. I'm here to share all of the ups and downs BTS of my $1m/year photography coaching business and how I got here.

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Everyone needs a few good people in their corner. These are the people that will be honest, direct, and extremely supportive of you and your dreams.

After having coffee yesterday morning with a client-turned-friend, I was reminded of a very simple, yet extremely important concept that I sometimes forget. Remember to be myself. Keep it real. Do YOU.

I’ve been in business for over 15 years now. At times I wasn’t entirely true to myself and was being a stuffier, strictly-business, version of myself.

I didn’t always make decisions with my heart, but instead by the books.

I was often afraid someone was going to find out that I was a phony. That I was actually ME, and not the business owner they thought I should be.

I found that I was runing my business the way I thought a six-figure salary client would want me to. Not remembering that my clients are real people, whether they make six-figures or not.

I often struggled for inspiration. I started to look and feel just like every other photographer out there today.

I wasn’t standing out in the crowd, because I wasn’t being myself. (Don’t worry guys, I’m back. This was a time in my life that I needed to go through. I’m not there any longer.)

When I first started this business, the bio I had posted on my website gave a pretty good picture of who I am.

I wanted to attract clients that were similar in personality. More importantly, I wanted my clients to turn into my friends. I am extremely lucky to say that this has happened more times than not.

At one point, I realized that I had stopped talking about how my favorite color was yellow (because I grew up feeling bad for the color, thinking no one else liked it) and started talking about myself and my business using a third person reference. (Who am I, Jimmy from Seinfield?)

That isn’t me. It has never been me. In fact, I hate talking about myself.

I am the girl that talks fast while using my hands (which often knock things over at parties).

I love caffeine and a good glass of red wine.

I love girl talk … I’ll talk about your pregnancy all day long.

I AM the girl that still loves the color yellow (mostly because I still feel bad for it).

This is truly ME.

I may not be the right photographer for everyone. I am definitely not the perfect match for everyone.

But I no longer care about those things.

What I do care about is being able to go to bed every night with a clear conscience, knowing that I tried my hardest in life and business, while being no one other than myself.

I care about being present (I mean really, fully, truly present) while watching my son grow into the amazing little man that he is becoming.

I care about being the loving, supportive, less-stressed, wife I know I can be.

I care about finding clients that love ME just as much as my work. As a photography educator and workshop instructor, I often tell photographers to be sure to hold out for clients that are the perfect fit. Just like holding out for the perfect partner in life.

You may see a few more personal posts on our blog in the near future.

I’m going to be chatting more candidly about my life, my dreams, my interests (which often include a cocktail and a vacation), my parenting style (which I’m still working on figuring out — this toddler-raising stuff is no joke), and most importantly, the things that bring me happiness and make me, ME. I am going to be as real and honest as I can be while remembering to be myself.

Thank you Amanda for being the straight-shooter you are and reminding me to always stay true to myself. And HUGE thanks to you guys, for being in my corner!!

xo, Jenni

travel OBSESSED, ENNEAGRAM 3, champagne sipper, beach connoisseur

Hi, I'm Jenni.
Your BFF + New Business Coach.

Your new BFF + Business Coach. I'm here to share all of the ups and downs BTS of my $1m/year photography coaching business and how I got here.

Learn more